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Who We Are

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Our Trainers


Both of our coaches are experienced in the Hospitality business and in a management capacity, they spent their career developing people and now are here to develop you!!! They are approved by the BIIAB, specialising in BIIAB Personal Licence Training, with a 99% pass rate.

We make all aspects of personal licence training easy to understand, ensuring you are fully equipped to apply for your BIIAB Personal Licence from your local Licensing Authority.

The only training provider open when you are! Call 01793 840 108, Jackie: 07866 733217, Bill: 07890 519603

Or email:, Jackie:, Bill:



Bill Mercer

Bill (me), a mad rugby fan & referee.

Traditionally trained in Torquay in the late 70's, I went on to become a manager at age 21.

From there I worked for Bass leisure running multi facet complexs in Leicester & Torquay followed by 5 years as a manager of the Berni Empires flagships in Weston & Windsor.

Then Harvester & Travelodge beckoned for 5 years as a Manager & Area Manager.

A move as an area manager to Old English Inns & Greene King kept me busy for another 9 years and a brief spell at Banks followed.

My personal aim was to always recruit, motivate & develop all my managers & staff.

So the change to running my own training company was a great natural next step!!


We have 3 adult daughters and 4 grandchildren who keep us busy when we aren't training!



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Jackie Mercer

After 20 years as a hotel & training manager for various companies Old English Inns, Marstons, Greene King -fighting the system of always putting training low on their agenda, I joined Bill in setting up Live & Learn.


Despite limited resources I had just won HCTC trainer of the year award, this was a natural progression for my passion.


Our two eldest girls live locally and keep us busy with the grandchildren. Annie, our youngest, is currently completing an exchange year abroad for the final stages of her Law Degree.


Whilst I have to endure Bill getting violent with the telly every time rugby is on, he in turn had to learn all about the subtleties of Cricket​!!

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